Customize selling strategy based on needs. Timetable, market analysis, and financial needs are all part of determining the perfect selling strategy.
Your real estate agent has vast resources at their disposal. Real estate agents are, essentially, proxy marketing agencies. Price location and product are what will get your home from listed to sold, and your real estate agent is the conduit to pool all those things to together into a strategic marketing plan. The Louisville real estate market has many nuances, needing different points of leverage for exposing your property to as many would be buyers as possible. Your real estate agent will start your marketing plan by pricing your home in alignment with the current market. I will be blunt here and say, just because you think your home is worth a certain price does not mean it is.
Real estate agents have extensive knowledge, and should be well trained to price your home so it will be sold in a reasonable amount of time and will appraise for the particular price. Your real estate agent will talk with you about timeline: Can we wait for a higher offer or should we under price to get it under contract soon? These are conversations your realtor will have with you.
Your financial needs will also come into play. Your marketing strategy should always start with professional pictures and an insightful write up. Our real estate agents here at Smith Realty Group will create a listing on the Greater Louisville Association of Realtors (GLAR). This will put your listing in front of every agent in GLAR. Your real estate agent will be able to market your property in the three main online resources; Zillow, Trulia and REALTOR.COM. Your agent will reverse prospect targeting buyers who have set up searches with criteria, matching your home, and also spend ample time and resources in social media marketing and website engagement with your listings. Your realtor will work through their professional network repeatedly keeping your listing at the forefront of their allied contacts. All these things work in concert to expose your house to potential buyers in Louisville.